Music Industry Expert & Keynote Speaker, Al Masocco, Chosen To Speak At CCEIA

Al Masocco’s keynote takes place on March 23, 2006 at the University of Riverside. This event marks the beginning of a national college and corporation tour featuring Al Masocco.

“It's an honor to be the keynote Speaker for the The California Cooperative Education & Internship Association.  “ said Al Massoco.  “It gives me one more opportunity to say...We must never forget that Music is NOT a form of propaganda; it just a form of truth...delivered by a Rock N' Roll reporter”.

Audiences such as CCEIA will experience the inside stories behind the SIGHTS, SOUNDS, and VISION of the colorful history of ROCK N’ ROLL, from someone who helped create it, lived through it and made many people famous because of it. Al Masocco of PulseBeat Marketing will Entertain, Educate and Rock the audience with ROCK N' ROLL MARKETING “The Inside Story.”  Al's twenty-six plus years of expertise in the music industry has inspired this unique multi-media presentation.

Al's years in the Music/Marketing world at CBS Records, Sony Music and The Firm have given him a unique opportunity and the rare creative experience of working on marketing & retail strategies for artists such as The Rolling Stones, The Clash, Jeff Beck, Pink Floyd, Stevie Ray Vaughan, Paul McCartney, Michael Jackson, Tammy Wynette, Bruce Springsteen, Korn, Ottmar Liebert, Oasis, Enrique Iglesias, Limp Bizkit, Dixie Chicks, Michelle Branch, Linkin Park, Jennifer Lopez, Audioslave, Puddle of Mudd, Kelly Clarkson, Snoop Dogg to name a few...